Look fab whilst getting fit!

To help you get 2016 off to a healthy start, Life Style Sports has introduced a brand new campaign to see you through the New Year in good shape and style. The new campaign sees Life Style Sports introduce the best in running and fitness product from top international brands for the 2016 Spring season, including names such as Nike, Adidas, Under Armour, Asics and many more. Boasting the very best in running and fitness footwear, clothing and equipment including the highest quality performance oriented pieces and cutting edge technology, customers will be all set to achieve their most awesome fitness goals yet.

Available from 58 stores nationwide and online at www.lifestylesports.com, the new season campaign features top model and fitness fan Lynn Kelly, and showcases a range of eye-catching colours, versatile fabrics and unrivalled fits to get your new fitness year off to a (kettle-bell) swinging start! Whether you choose to pound the pavements or sweat it out in a spinning class, Life Style Sports combines the best in function and fashion to motivate those muscles and achieve your goals.

Feeling confident while you run or work-out is essential to get the best results, so wearing the right gear is the first step on your fitness journey. Life Style Sports believe that looking good, while wearing the very best apparel and footwear for your run or work-out provides the confidence you need to perform at your best, no matter what goals you set yourself. That’s why all stores have highly trained, knowledgeable ‘Fit Force’ Product Experts to provide the right advice on everything you need from head to toe, whatever your workout or running ability.

A free Gait Analysis service in also available in select stores nationwide which allows the Life Style Sports ‘Fit Force’ Product Experts to quickly and easily analyse your foot strike to find the right footwear for your running style, maximizing performance and minimizing the risk of injury. The Gait Analysis service is available in Life Style Sports Grafton Street, Dundrum, The Pavilions SC Swords, Carrickmines Retail Park, Blanchardstown SC, Galway Retail Park, Manor West in Kerry, Wilton SC in Cork, Childers Road Retail Park in Limerick, Richmond Centre in Derry/Londonderry.

While each store has highly trained product experts to help you shop for the new season, the online Fitness Hub also offers a ‘Sports Bra Fitting’ guide for female fitness fans, as well as inspirational blog posts and product information and tips to motivate your mood.  44% of women who regularly exercise are still not wearing a sports bra – an essential for adequate breast support and achieving awesome performance and results. While the breasts have no muscles, the ligaments can be put under strain and suffer irreversible damage without proper sports bra support.  Choose from comfortable pieces in vibrant oranges and pinks to help brighten up those January blues such as the Adidas Supernova Bra (€36) in a bold deep red and orange colourway. The online Fitness Hub and instore ‘Fit Force’ product experts will help you to select your best bra depending on your exercise of choice.

Speaking about the new ‘Achieve Your Awesome’ running and fitness campaign, Debbie Byrne, Marketing Director for Life Style Sports said: ‘’We are really excited to launch our 2016 Running & Fitness collection. At Life Style Sports we want to help equip people to achieve their awesome, whether that’s running an extra 5k per week or simply fitting in 20 minutes in the gym, we will ensure you are all set for maximising your goals and gearing up for a great 2016.’

Debbie continues: ‘’Our trend team has noticed an increase in the popularity of gym classes, from spinning to TRX and this is reflected in the new clothing ranges for the new year. Spring sees a focus on vibrant colours such as crimsons, neons and hot pinks as well as a nod towards print and blooms as girls and guys get braver with their gym gear.  For materials, breathability and comfort are an important part of the story, while the trend for wearing fitness gear as fashion continues, meaning multi-purpose pieces are set to be favourites – footwear that doubles in the gym and on the street along with versatile colours and cuts. In terms of accessories, FitBits are set to be huge – if you are wearing one of these you are very much on trend this season!’’

Online store, lifestylesports.com isn’t just for shopping this season; customers can also find all the information they need on wearing the right technical apparel and footwear while running or working out at The Run Club and Fitness Hub onlifestylesports.com. Full of practical information and advice such as ‘Sports Bra Fitting’ guides, step by step instructions on ‘Finding the Right Footwear for You’, motivational blog posts on ‘Beating the Plateau’ and ‘Fuelling Your Fitness’ plus loads of product information from top running and fitness brands, lifestylesports.com is a great online resource for those looking to start running or get fit this January.



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